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How to Price Products by Manufacturer or Consumer Brand

Updated over 3 weeks ago

Create pricing rules for your products by Feed Provider, Manufacturer or Consumer Brand of that item in your Wondersign CAM (Commerce Automation Manager) account.

Requirements/Tools Needed:

Getting Started

1. Once signed in, click the Content tab in the top navigation and select Prices from the drop-down menu.

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2. Select Manage Pricing Rules.
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3. Click Add New Pricing Rule.

4. Name the Price Rule and click Save.

You can also edit the price rule name by clicking the pencil icon.

5. Search for the Feed Provider, Manufacturer or Consumer Brand you would like to create a pricing rule for by typing the name and selecting the auto-suggestion from the list / clicking the enter button to add the brand. If this price rule applies to multiple brands, keep adding them.

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6. To configure calculations, click Pricing Calculations on the left menu or click the blue Define Pricing Calculations button to the right.

7. Choose the displayed pricing you would like to set or adjust by selecting: Retail (your selling price), List (the "compare at" price), or Rental /Financing.

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8. The pricing details can be adjusted using CAM's built-in pricing calculations. First, Define the Base Price by selecting from the following:

  • Cost

  • Cost (MSRP if available)

  • Cost (do not exceed MSRP is available)

  • MSRP

9. Next, click +Add expression here to add:

a. Mathematical expression

b. Rounding rule

c. Freight Cost (for select feeds only)

9a. To add a Mathematical expression, you can choose between multiplier, gross margin, or markup, as well as subtract, add or divide:

  • Multiply by: multiplies the selected base price with the factor entered into the field

  • Add markup: the percentage difference between the base price and the selling price

  • Add gross Margin: the desired gross margin percentage applied

  • Subtract: a fixed dollar amount subtracted from the base price

  • Add: a fixed dollar amount added to the base price

  • Divide by: a fixed value to divide the base price by

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9b. When adding a Rounding expression, select Round up to nearest or Round down to nearest and add the dollar and cent amount. To round up to the nearest full number, simply add "00" to the cent field.

The Maximum Adjustment - when enabled - makes sure that rounding expressions don't alter prices by more than the defined amount.

Example: A product has a base price (cost) of $325. You multiply by 2 for a retail price of $650. You round up to the nearest 19.99, so the item would be sold at $719.99. If you enable the Maximum Adjustment and set it to $50, the rounding operation will be cancelled and the item sold at $650.

9c. For the brands that provide a Freight Cost for direct-to-consumer shipping, you can also include that rate in your price calculations:

  • Direct To Consumer: Ashley Furniture

  • FulfillmentByGiga: GigaCloud

10. When your calculations are complete, click Save Changes in the top right corner.

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Your brand rule has been created and is now live! You will see the prices reflected on your device after the next scheduled sync, or you can update your device instantly with a manual sync.

Please Note: All Product Pricing Rules are prioritized based on the hierarchy you rank them on your pricing overview page.

For example, if you set a pricing rule for the Chest Category and that rule ranks above your brand rule for Ashley Furniture, all Chests will be priced based on your calculations for the Category rule - regardless of the brand.

The Advanced Product Pricing Engine allows you to use multiple product attributes when creating rules so you can specifically target Ashley Furniture Chests for your pricing rule.

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You can also update pricing for products by brand by using the CSV Importer. For more information on using the importer, visit our help article on How to Import Pricing.

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